QR codes can never be regarded as synonyms for bar codes but they are very much similar to the bar codes as far as functionality is concerned. These QR codes are actually two-dimensional and hence they can hold several thousands of characters obviously much greater than what the bar codes can hold. They have these days become too much common and can be seen almost everywhere. Consumers always want a quick access and QR codes perfectly serve this need.
How are QR codes generated?
There are lots of sites which generate QR codes for free. Just search over the internet and you will get many choices. Each site has its own unique features for customization in case of color, format etc. of the codes. There are numerous apps for reading the QR codes which makes the process even more comfortable.
These QR codes can help in the growth of your business opportunities in several ways.
Sharing of data
With QR codes, you will be availed with a huge opportunity to share data. You can easily share a landing page, video, an e-book or even different chunks of content sharing a common link. Sharing is actually the way you fabricate community and Facebook is one of the best platform for that. Also QR codes help in avoiding the torture of writing the complex URL again and again when it comes to sharing.
Increases the conversion rates
QR codes are even helpful for the budding businesses. They can store their website details on the codes and the customers can be guided to the concerned section by the scanning of codes. This helps in grabbing more traffic, especially traffic from the potential customers. Thus real time customers are metamorphosed to prospective online customers
Expediency in print
QR codes diminish the gap between online versions and the print. As far as startups are concerned, this can be regarded as one of the most cost effective ways for marketing products. These codes occupy only a little space but stores huge information. Thus startups can put QR code along with a pleasing heading and via this the dimension of their reach increases.
It should be assured that the QR codes direct to the needed information set. Else if these codes are not properly placed, the investment of time, effort and money made by the company will go futile.
These QR codes can be really helpful for almost every type and size of businesses. They can be used on business cards and scanned by any smartphone for transferring data, encoding to text, giving data over web, adding as vCard and very much more than that. QR codes are also used on tickets, restaurant menus, products, product brochures, event tags, delivery vehicles etc.
Limitations about QR code
Even though QR codes are having multiple advantages, they can’t be used in case of mass marketing. The reason is that many customers are unaware of its usage and some find it not that much attractive. Giving instructions to the customers on how to use the code can help a lot.
The customers will surely find it user-friendly with the passage of time and only time can tell that to how much these QR codes can help the business growth.