Guest blogging is doubtlessly an effective way to promote your own blog. But still many people are in a confusion that is the time and effort invested in guest blogging worthy or not. The below detailed points will surely help you in the alleviation of any such concerns.
Quality traffic and search engine authority
The primary advantage of doing guest blogging is the quality traffic you get. When traffic is considered, many times quality is more significant than numbers. You can surely grab some quality traffic. For this you should assure that the site in which you are guest blogging is having a good PR and more importantly, it is of your same niche. You can easily build some authoritative back links and thus gain more search engine authority.
Greater online influence
Online influence is the impact you can create on the browsers in the web world. Guest blogging on bigger and other highly influential sites gains you a wider audience base. Actually your posts are read by the audience of site in which you posted the guest blog. Thus you will be getting more benefits than when you stand alone. Another thing is that if you are a budding blogger, it will take long time to gain online authority. It may take even years but with guest blogging in the top blogs in your niche, things will be easier and quicker for you.
Reliability and expanded portfolio
Anyone can start a blog and publish his writing there. So, it’s not a big deal. But to get your guest post approved by the concerned site owner, it must meet certain quality norms. Thus if your post gets published means you are reliable and credible. Moreover by having your posts published in other blogs, your portfolio is also expanding. Also writing in different blogs will make you acquaintance to different writing styles and this can help a lot.
Increased exposure and subscriber base
Another advantage of doing guest blogging for other sites is that you get more exposure. Say, your posts are getting an average of 700 visitors per day. You did guest blogging to a site which gets 30, 000 visits daily. It’s obvious that your guest blog will be exposed to a greater reader base. This helps in building your brand as more people will reach your site from the guest blog you did. You may also add social media plug-ins which can gain you a stronger social media presence.
Better gauging of your quality
By guest blogging, you may get criticised and I would say, it’s really positive to be criticised. If your guest post is not up to the expectations of site owner, he will inform the same to you via mail or by a comment. This will help you to master the art of dealing with critics and this is really necessary to be comfortable and successful in the online world.
Thus there is no need to rethink about the reasonability of guest blogging provided that you select the apt topic and site for it.