The present era is of web and you can hardly find a business without any online presence these days. So, this also reflects that simply having a website is not just sufficient. You should keep it alert, active and most importantly visible; your website should rank high in the search results. For this lots of things are there which are to be taken care of. However, the scope of this article is confined to the benefits of regular updates and feeds for your site's online advancing.
Necessity of regular updates
It’s quite obvious that only those blogs and websites which are regularly updated gets decent visits. People love to follow only those sites which can give them something new always. Also search engines too shower more favour to such blogs and websites which are updated regularly than those which remain stagnant. Unless you regularly update the content, it is futile to get visits via RSS channels. Loyalty of visitors will always be in threat. However before proceeding, it’s vital to state at least concisely what actually feeds are.
RSS stands for ‘Really Simple Syndication’ and is well known among web developers and owners. It is actually a set of web formats which are used by publishers to publish the frequently updated works like blog posts, news entries etc in a standardized arrangement. Also readers can subscribe to the timely updates from their favourite websites. Thus the users need not have to keep on visiting the websites in search of new content. There are lots of benefits which you can exploit from this option for your business.
How RSS feeds benefit your business?
You can increase the dimension of reach by creating RSS channels for your blogs or website. There are lots of tools like Feedage and Feedburner which can help you in this regard. Next, be careful while selecting the URL pattern for the links to the feeds. Selecting popular patterns helps the visitors to easily find your page. Choosing a URL pattern like www.yourwebsitename.com/feed or feed.yourwebsitename.com will also be beneficial from SEO point of view. If you are having enough content or if they are of different types, using multiple RSS channels would be a sensible idea to make. By this the visitors can easily keep track of any specific category in which they are interested. You can also spread your feeds to different RSS aggregators. While placing the RSS feeds from your website or blog in your partner site (in case you have any), make sure that the links are related or else it may seem like paid advertising and this can harm. You should place the full text rather than partial text to attract the reader to your source link.
RSS feeds are cheaper and viable option compared to the email newsletters. It is one among the cheapest and fastest way to keep your loyal visitors pleased. In short, by regularly updating and using feeds makes your site amiable and easily accessible by the users thus boosting your business.