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Bing Begins App Indexing to Build Index of Native App Content


Bing is now creating an index of app content from iOS, Android and Windows 10 apps. Soon they will begin showing appropriate apps in their mobile search results.

Vincent Wehren, Bing’s Product Lead Webmaster & Publisher Experiences, announced on the Bing Search blog that Bing is now building up a “massive index of apps and app actions” in order to be able to surface content within native iOS, Android and Windows 10 apps within the Bing search results.

Vincent said, “we’ve already started analyzing the web specifically for App Links and actions markup to support the build up a massive index of apps and app actions, so the time start using app linking and actions and get an edge is now.”

To analyze the content within your apps, Bing is now asking webmasters to use the framework laid out at to add the necessary markup and data. The protocol supports markup for both iOS apps and Android apps.

Bing said they are creating an app index that covers all platforms. Google is recommending apps in search based on the content within the apps. They only support Android app indexing, not iOS or Windows apps.

Bing says they currently support iOS and Android, as well as Windows 10. So if you markup your content, Bing will begin indexing it. Bing’s mobile search result will not show your app content but that will be coming in the near future.

For more details on this, see the Bing webmaster blog.


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