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Effects of Visuals in Social Media Marketing

Some helpful tips in getting started or maintaining momentum in sharing more visual component as part of your social media marketing strategy.

Add Text to Your Photos

Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.

Break Through the Clutter

We can optimize our social content to break through the clutter with images. Most leading businesses are making use of images in their content on all social networks. Your Facebook, Twitter, blog and even LinkedIn strategies should include images. Consider varying the types of content you share on your social channels and be sure to include photos and other forms of visual content to keep your readers interested.

Create a Collage

Collages communicate a number of brand messages and offer a simple yet effective way to engage users. Think about your different social media outlets and see if there are places where a collage would work well for you.

Desktop Photo Editors

There are many paid and free options for desktop photo editors on Mac and PCs to help you crop, resize, enhance, add text and more.

Photo editing apps have come a long way over the years. Years back, the average user may have felt that editing was out of their league completely but programs have made it possible to make quick and easy edits that strengthen a photo and create a better overall image of your business.

Encourage People to Share Photos with Your Business

The photo sharing tools available today provide companies another communication avenue with their audience. One fun way to get users to submit photos is to make it part of a contest that you are sponsoring Users enjoy sharing photos. And contests help businesses reach out to their users in a creative way, while at the same time making it possible to gather a large crowd sourced photo library of images related to your products.

Facebook Covers

The cover photos for Facebook give an idea about what your business is. Create an inviting Facebook cover and change it periodically.  The photo used above was replaced by another photo within one week.

Generate Leads With Facebook Photos

Companies are finding that they can generate more followers and leads by posting a high percentage of photos on social sites.


Infographics are visual representations of information, data or knowledge intended to present complex information quickly and clearly. Users love them and they are shared often on social sites.

Keep Landing Pages Simple

Many components of your marketing collateral can benefit with strong visuals, including landing pages. The visual may be part of the message and it is an important one. A distorted or out of proportion photo can even subliminally create a poor image of a business and their products and services.

Make Certain Every Blog Post Has at Least One Pinnable Image

Pinterest is a fantastic way to have your posts shared with an even wider audience. When someone selects Pin It, they will see the image choices for your article. Pinterest has made sharing images incredibly easy and fun. An image pinned on Pinterest may help tap into users who may not have come across your blog post through other channels.

Quotes Are Highly Shareable

Quotes have a way of generating a sense of authority and make readers take notice of a statement that could easily get lost.

Reviews as Images

Reviews can be spread out and shared on different pages. Some users may not be inclined to see a review on Yelp, for instance, but posting it on your Facebook Page can ensure that more followers will see it.

Your Big Moments

You are proud of your accomplishments and you should be. So show your big moments. It is very compelling. This kind of image helps spread the word about your accomplishments and is a good example of visual brand story telling.

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One Response to Effects of Visuals in Social Media Marketing

  1. Craig Sonne says:

    I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Outstanding work!

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