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Gmail updated with quick action buttons

Gmail launched a new feature today called “Quick Actions,” which recognize certain types of messages and help you take action on items immediately. Similar to Micosoft’s Active Views platform, the new buttons are designed to help you handle your email from your inbox, without needing to open a single message. Currently, Gmail supports four actions:

event invite responses, review submissions, one-click replies for tasks like confirming registration emails, and links that take the user off-site to perform an action like an airport check-in.

Google has also added interactive flight cards to Gmail, so when you open a flight confirmation email, all the important information from the flight will be displayed directly at the top of the page. The company says it will be able to detect whether your flight is on time, display any connections, and give check-in prompts if you have not yet confirmed your departure.

For example, if your friend sends you a Google Calendar invitation, you can RSVP right from your inbox by clicking the RSVP button. It will also recognize if you ate at a restaurant and ask you to rate it or even cooler show you all your flight information at the top of the message if it detects a confirmation email.

Developers are also invited to create their own actions for Gmail, so expect to see more support for one click interactions as Google rolls out the new feature over the coming weeks.

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