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How Google’s +1 Button Affects SEO

Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It’s different from Facebook’s “Like” button, in that it doesn’t directly share content to a user’s social stream. But the cultivation of a social graph has long been the goal of Google and its connection to search was likely inevitable.

Google defines the +1 as a feature to help people discover and share relevant content from the people they already know and trust. Users can +1 different types of content, including Google search results, websites, and advertisements. Once users +1 a piece of content, it can be seen on the +1 tab in their Google+ profile, in Google search results, and on websites with a +1 button.

The plot thickened last month when Google launched Search plus Your World. Jack Menzel, director of product management for Google Search, explained that now Google+ users would be able to “search across information that is private and only shared to you, not just the public web.”

Google has come out and described the purpose of a +1, but hasn’t necessarily explained the direct effect a +1 has on search ranking. Here’s a breakdown of what we currently know.

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2 Responses to How Google’s +1 Button Affects SEO

  1. Just would like to add some input on some things you shared. The website layout is perfect, and the article is great and extremely informative.

  2. dodge parts says:

    Im getting a tiny problem. I cant get my reader to pick-up your feed, Im using msn reader by the way.

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