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How to Use SlideShare to Generate Leads

SlideShare is an essential part of any successful content marketing strategy for many businesses. It is much more than just a place to upload your webinar slides, it is a powerful social community with a reported 60 million monthly visitors.

The rise of visual content marketing is forcing marketers everywhere to re evaluate their overall strategy. No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers. It is now vital to include a visual element across all marketing campaigns.

1.Base Your Presentation on a Topic on Which You are an Expert

The goal of content is to establish yourself as an expert in your field. SlideShare empowers the modern marketer to do this using a highly consumable visual element. The idea here is to focus on creating SlideShare content that is relevant to your target audience. Look for new content topics that you can tie back to your expertise. This is a great way to broaden the reach of your content and pull in new prospects on their journey to finding a solution to their problem.

2.Your Title Slide is Your Headline

Just as with any form of content marketing, you have only a brief moment to catch someones attention. Make sure the first slide of your presentation is easy to read and well-designed. Doing so will give your SlideShare presentation a much better chance of garnering views, as the topic is now reinforced as your title slide.

3.Optimize Each Presentation for Search Engine Optimization

In some cases, creating presentations that rank for certain keywords can be much easier to get than a good ranking for a post on your blog. It is important to include keyword rich titles, descriptions and tags to give your presentations a fighting chance in the world of search engines as well as inside the SlideShare search results

4.Integrate Your Presentations Across Multiple Channels

SlideShare is especially useful across the social sphere because it renders easily within a blog, landing page and Twitter. This allows you to keep your audience engaged without having to leave their platform of choice for consuming your content.

5.Create Your Promotion Strategy before Publishing Your Presentation

Making an initial splash and gaining traction with a new presentation on SlideShare can be challenging.Make sure you have a promotion strategy in place before you upload. Before you push that Publish button, check with the rest of your marketing team to see if there is any way they can utilize your presentation in their campaigns. Look for all of the opportunities available to you to promote your SlideShare presentation as it publishes. Then make sure you have a social plan to drive shares and likes in order to make the biggest impact possible upon posting.

6.Continue to Drive Viewers to Your SlideShare Presentation

It is important to have a plan in place to make sure you get the most out of your content. This is especially important with SlideShare, since there are many opportunities to use your presentation and draw visibility to it, both on and offline.

7.Repurpose and then Repurpose Some More

Chances are you already have white papers or case studies that can be repurposed into visual presentations. This is a great opportunity to turn this content into a visual SlideShare presentation.This is a fantastic way to repurpose content and now have it hosted in multiple formats. In addition, the SlideShare presentation is easily shared and embedded across the web for extra SEO juice.

8.Check the Analytics

SlideShare has a fantastic analytics dashboard for its customers that shows some very helpful stats for each presentation you publish.

9.Turn on the Forms Option

SlideShare has the ability to embed a lead generation form at the end of your presentation. You have the option to have a form pop up after your presentation is complete into which users can enter their information to download the presentation or learn more about your company.You can then export these names and follow up accordingly. If you use a marketing automation platform, you can sync these names directly into your database and trigger alerts based on keywords that indicate the user is interested in buying.

10.Add Your Presentations to Your Personal LinkedIn Profile

You can easily embed your presentations on your personal LinkedIn profile for additional views and credibility.  Add SlideShare to Your Visual Marketing Plan. With a bit of careful planning and cross functional alignment of your goals, the results are tremendous.

Use SlideShare and implement the tactics mentioned above to both complement your static content and offer yet another way for your content to be consumed in a much more interactive and visually stimulating way.

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One Response to How to Use SlideShare to Generate Leads

  1. fidelity says:

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