Codeaweb Blog

Use Google Analytics Data to Strengthen Your SEO Campaigns

Many of you might have got a great business website thinking of which you would beam with pride. You will sit complacently at home thinking that your site will be jammed with visitors and your business will grow day by day through your site.

But wait a second… What do you know about your site? Just this that it is up and running, isn’t it? Do you know the statistics of the visitors to your site? I can see the blankness in your face while facing this question…. Here comes the necessity of adding the Google Analytics code to your unique site. With Google Analytics code, what you get is the whole information or statistics of your site, about the site’s performance, the visitors to your sites, the number of times they have visited, which day you got the most visitors etc and much more. Unfortunately, many of us are not aware of this analytics information to know about their precious websites.

In fact, Google Analytics strengthens your SEO campaign.  You can even track down the keywords the visitors used while visiting your site and the best performer among the keywords too!

 Some features of Google Analytics:

This tool, which is a bounty of functionalities, comes absolutely free of any charges.  With this, along with identifying the ways, I mean the keywords with which your visitors come to your site, you can even identify the specific pages or links in your site which get visited the most. Google Analytics allows you to categorize the visitors that frequent your site into new visitors, repeated visitors, their geographic locations and you can source back the referrals to your sites.

For strengthening your SEO campaign, remember these points

‘Keywords’ – Perfect SEO campaigns revolve round them.  Depending on the singularity or strength of your brand, the keywords come into two groups.  Some keywords will be as strong as your brand (the branded ones) and some need a great deal of SEO promotion (the non-branded ones) to come at par with the top ones. This is a real challenge and well-planned SEO promotion can work magic on them.

Useful Referrals – They surprise you sometimes with numerous visitors to travel through your site. When you give your ad in some sites or publish useful content, there are chances that you gain some solid visitors who can bring a boom to your business.  But there is an equal chance of no traffic at all directed towards your site with this.  Link building plays an important role here.  You have to carefully build up your links and try to avoid advertising in such sites that don’t bring you any traffic.

 

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