If you’re a small business trying to get traffic to your website, there are certain things that you need to know.
Watch others and follow the best
Observe, look around and learn. You have to build strong online brand signals once you start your business and take initiative to build those brand signals, regularly and consistently. Keep observing the big shots and follow their tactics to remain as a constant and prominent online presence.
In the present day business scenario, it doesn’t matter whether you are into big or small business. What really matters depends on whether your presence is felt online.
Check these guidelines which may help you augment your online presence.
The concept of brand is different for different people. A strong brand generally goes along with the trademark, the name of business, the logo, the caption etc or anything that highlights your company and makes it seen and felt among the mass for a normal business man.
When you talk about online brand signals, you mean to convey this message to the mass out there that you are a business with a strong foothold and a unique product/service with a real purpose to the search engines. You are conveying your credibility to the public.
Here is a list of brand signals cementing the presence of your business online.
An effective domain name
The first step is to make an effective domain name. One among the strong points that passes as a brand signal is the number of people who really visit your site and stay on it for some time. You have to be judicious enough to in the choice of the brand name and it is better if it is the same as your business name.
Start your website right now
Don’t hesitate to start your website. It doesn’t matter even if you have very few pages or very less content in it. If you don’t plan to create a site of your own as quick as you start your business, then you will be completely straying year after year without a credible online presence.
Build inbound links strategically
Build inbound links to your website as much as possible. Though the techniques of link building naturally come over time, you can stick to the proven techniques to build links if you are starting up small business. Some of the proven methods of link building are through good blog posts, social media networks, and publicity generation through advertisements.
Social media has a magnetic power to connect people with your site. Through social sharing, your business gets the required traffic. Honestly speaking, social media is one of the best channels for small businesses to attract traffic at first.
Trademark of your own
A unique Trademark is something that distinguishes you from others in an authentic way – a trademark means the government is convinced you have a brand that is distinctive and entitled to legal protection.
Don’t wait! The faster you start, the sooner you strengthen your brand and augment your business’s online presence.