Social media marketing has become an integral part of the marketing strategies of companies since many users are depending on social media platforms to get information on products and businesses. The social media landscapes are changing rapidly and it is important to stay in pace with the changing social media marketing trends.
Here is a look at some of the social media trends that can be used in 2019.
Facebook announced in 2018 that they are focusing on meaningful interactions as a part of their upgraded algorithm. Since Facebook pages have focused on generating more engaging content that sparks conversations. To acquire organic reach, the content needs to be appealing, interesting and engaging. With algorithms becoming smarter, it is time to stop using shortcuts to generate engagements and focus on strategies that drive real conversations.
2.Influencer marketing and the rise of micro-influencers
Influencer marketing is ruling the world of marketing strategies. An influencer with huge fan following can make a large amount of money by endorsing the business or companies through sponsored Ads. the challenge is to find the right influencer with the right audience. Influencers with large fan following can turn out to be expensive for small businesses. Here where the micro-influencers come into the picture. An influencer with 40k followers is apt for small business to reach the right audience. Even nano influencers with 10k followers are available for very small businesses, especially startups.
3.Social media for sales enablement
Social media is no longer a platform for brand awareness and image building. Social media platforms have become the sales channel for companies to directly introduce and even sell their products to customers. Social media has become a channel to cater products to the customers in a more intimate style.
StoriesStories are shared everywhere. Visual contents can reach potential customers through stories that are live for 24 hours. A small trend set by snap chat and later incorporated by Instagram and Facebook. Even LinkedIn has taken over the stories trend seriously. Ads shared through Instagram stories are consumed by more than 400 million users. Stories are successful for these simple reasons.
5.Bye Bye fake followers
Instagram is the most popular social media platform. Influencers have benefited by the huge fan following they have. It is no secret that many followers on Instagram accounts are generated by bots and third-party apps which are fake. Recently Instagram has announced that they would be cancelling all fake following the accounts have. Even they have incorporated strategies to avoid fake followers in the new accounts. So 2019 is not about the race to increase follower base rather it's about focusing on engaging your audience with more relevant authentic content.