TikTok is a video sharing app used to create short that can be shared on social media platforms. The videos are categorized as a comedy, lip-sync and talent videos. The app was launched in 2017 by the Chinese developer ByteDance for markets outside China. TikTok has over 500 million users worldwide, and its popularity is way beyond Twitter and Snapchat. The massive user base offers an excellent opportunity for businesses to advertise their products or services.
TikTok Ads are currently in their beta phase. The technical team of TikTok have been testing and debugging the Ad tools. The video-sharing app has some fantastic features that may catch the attention of brands and marketers to use them to target their audience using the app. The brands can create their channel on the app and upload brand-related videos. They can showcase their products to the audience, collaborate with the right influencers who you believe have the right audience for your brand and also create challenges or contest to create brand-related user content. TikTok is a great platform to build customer relationship.
TikTok allows you to advertise through these options:
A brand takeover ad will show up immediately as soon as the user opens the TikTok. The Ad can be used to redirect the user to your website, or your brand channel on TikTok. As of now, the Ads are limited to one advertiser a day.
In-feed ads are native ads found at the bottom of the live TikTok videos. They can be added in the feed as part of the video queue. These Ads also redirect the user to your website or apps. The in-feed ads are more affordable than brand takeovers.
Hashtag challenges are prevalent in the marketing world. You may collaborate with TikTok’s marketing team to generate hashtag challenges that encourage users to create original contents with your products. The hashtag challenge brings in more potential customers to your website or app.
Create a TikTok Ads Account
The first step is to have a TikTok Ad account. Visit the TikTok Ads home page and click on the Create an Ad button. Enter the details on the pop-up window. After entering your details, the TikTok representative will contact you with further procedure.
Once the Ad account is set up, create an ad campaign by going toTikTok Ads dashboard. Now click the Campaign tab at the top of the page and press the Create button. You may choose the goal of your ad as Conversion, Traffic or app installation according to your need. You may select your ad budget for a daily basis or a particular duration.
Set Your TikTok Ad Placements, Details, and Targeting
Create the ad group for the campaign and choose the placement and target of your ad. Once you place the Ad as per your preference fill in all the details like relevant URLs, display names, images, and categories. The Targeting section helps you define the criteria of your target audience by choosing location, age, gender, languages, interests, devices etc.
Control Your TikTok Ad Spend, Duration, and Goals
Now you’re ready to choose a budget, schedule, and goal for your TikTok ads.
TikTok ads are on the emerging stage. Hence the budget for the ads is very high. Moreover, the users of the app are mostly younger age groups. Remember here highly edited videos may not work as TikTok is all about fun and originality rather than video quality. Like all other social media platforms, TikTok will also slowly become the most popular marketing device for the businesses to loop in high ROIs.