"Google's algorithms," are the most common word we hear while surfing through the internet. Algorithms are a basic set of rules that helps you solve a problem through a few numbers of steps. Google is the giant encyclopedia for information. Google offers you answers for queries you type in. Now, how does Google do that? Well, Google follows a set of rules that does that job Known as "Google's algorithms."
Google's algorithms mean complex system utilized to get data from its search index and immediately deliver the most suitable results for the concerned query.
The above screenshot of the "internet live stats website, there are around 1730717568 live websites on the World Wide Web. To gather information from such a vast number of websites can get crazy. So how do we get the most accurate & legit information quickly? Google's algorithms help you by searching through a large number of web pages that have the keywords that you use for search. Google assigns ranks to the web pages based on numerous criteria like the number of times the particular keyword you used appears on the page. Pages with higher ranking appear on the top of the list of search results Google's search engine page.
What are Google's Algorithm updates of 2019?
Every year Google updates its algorithms to enhance the quality of web experience for everyone. Let us have a look at the algorithm updates introduced by Google in 2019.
Many SEO experts and webmasters, especially from the USA, observed significant fluctuations in search engine rankings. Especially the rankings of small and medium-sized websites in the USA were affected. The sites related to health, food and travel were the primary sectors that suffered the brunt. As always, since it is not a broad update that requires any fix, Google has just asked to focus on high-quality content.
The BERT algorithm expands as Bidirectional Encoder Representations from Transformers. The algorithm helps the machine to process the natural language queries are typed in by the users in the context intended by the user to provide the best search results.
The Broad Core Algorithm Update (September 2019) focus on links. The SEO experts noticed a decreasing rank of sites that use irrelevant 301 redirect trick. It is noted that websites that used connections of expired domains suffered ranking demotions.
Google rolled out another major update called the June 2019 core update along with the diversity algorithm updates.
The core update focused on the following details.
The algorithm focused on content that is comprehensive, insightful and original. The algorithm was strictly against clickbait headlines and concentrated on the authoritativeness of the material. Google says that the best kind of content inspires people to bookmark the content and cite in print.
Quality of the author and their expertise is essential. Also, include authentic details of the author.
The style of presenting the content to the audience. The main focus was on the number od Ads displayed along with the main content, which may distract the user from the main content and also the mobile-friendly presentation. The basic idea is a mobile-first.
The algorithm compared the quality of pages in the same niche for the concerned keyword. The content required to offer substantial information for the relevant query that served the interest of the audience. Only engaging content can increase the time users spend on your site. Higher engagement means higher traffic and more top ranking.
Google's Florida 2 improve the ranking of websites that had unique and high-quality content, and that considered user intent. The update did not solely focus on directly penalizing the websites.
Impact of Florida 2?
The impact of Florida 2.
Image showing the volatility of SERP over March when the algorithm was implemented.
Image showing the volatility of SERP over March.
Ways to recover from the Florida 2 impact.
Focus solely on Google's E-A-T quality.
Implement expertise, authoritativeness and trustworthiness in your SEO strategies to improve search ranking and offer informative user experience.
The content on the site used includes the name of the author, contact information and even customer support details. Including the name of the writer improves the credibility of the content and hence the ranking.
Either optimize or remove poor quality content that adds no value to the site.
Displaying your credentials, client portfolio, client reviews etc. help a lot to improve the ranking. The trust signals can be enhanced by adding relevant schema structured data markup into the HTML codes. The addition offers supplementary information to Google and the users.
Get an SSL certificate to improve the security of your website.
Improve the loading speed of your site and web pages for higher ranking. You can improve the speed by file compression, improve the response time of your service, use browser caching etc.
The Valentine’s Day update mainly focused on addressing user query based on relevance rather than quality. This update focused on the importance of page titles. The update induced positive ranking results for the web pages.
Google always introduced new updates on a daily or weekly basis to improve the user experience and quality of content. Not every update needs to be a core one. Yet it is essential to keep the website up to date according to Google algorithm guidelines.