Digital
Marketing
Digital
Marketing can be said to go hand in hand with Internet Marketing but
might not include all of the techniques and practices contained within the
category of Internet Marketing. Nevertheless, Digital Marketing extends its
presence to the mobile world as well.
In Codea , we follows all the specific objectives of
Digital Marketing, be it Pull Marketing or
Push Marketing.
Pull Marketing refers to the initiatives that
involve content and video sharing through the web
search. Codea understands the importance of web search and the sharing of
information that can be done through Blogs and videos. Codea
even specializes in Brand Building and Viral Marketing
which in turn expands the presence of pull marketing to a great extent.
While in Push Marketing, we see that it involves
activities like sending out electronic direct mailers, RSS feed
promotions, newsletters, etc. In Codea, we reach out to the audiences
to promote the product or services of our clients.
For promoting one's business, Codea uses certain tools
and these tools include:
- Banner advertising on internet
- Blogging
- Paid promotions through pay per click campaigns
- Email marketing campaigns
- Product centric promotion through micro sites
- Podcasts/Video Marketing
- Widget
- Social Media Promotions
Codea takes up both push and pull marketing
aspects to meet to the organization's requirements. We
therefore undertake services that extend from internet marketing activities like
paid promotions, social media optimization and rich media services to email
marketing etc. Please contact us to know more details and get
consultations to upgrade your business.