Web development and SEO are inseparable companions when it comes to the creation of a brand new website. A prudent web developer or web designer has some hurdles to jump over related to SEO and social media marketing so as to create a user and Internet friendly portal representing the company, its services, or its brand.
An appealing website which ranks high is a dream of every business. When it comes to creating a new website, there are few things which you need to keep in mind related to search engine optimization.
Every web developer should keep track of these tips when they develop a new web application.
The Title Tags
Title tags are quintessential in your page design as they channelize not only the search engines but the important visitors to your site. The title tags should be powerful and should be around 65 characters as that is the limit accepted by Google. Sticking to this, the title tags should include your most important keywords, without any duplication.
Flexibility and scalability are the keywords for a website as a website needs to be improvised with the change in the company requirements. Web developers need to understand the changing landscape of the web and realize how different communities react to such changes. Developers should program Websites so as to easily share fresh content with other social media network.
Pretty long and non-appealing URLs are scattered throughout the Internet. Professionally built websites never practice this if you plan to check this theory. What a well-planned URL conveys is the content enabling the search bots and visitors to relate to your page content. You should take care to make the URLs as short as possible.
Websites must be programmed on platform allowing complete and amenable tracking software programs from click-throughs to ROI (return on investment.). ROI is a significant factor when companies develop their marketing strategies including websites.
Landing page optimization
Many of us think that the first page is all that matters in a website. But in fact landing pages are very important and many successful companies understand this and practice this throughout the entire flow of their websites. Company product sections, company awards, the company blog or testimonial pages – anything can be a landing page. The thing you should consider is the utilization of SEO/SMO experts in optimizing these pages to make lot of traffic to your site which in turn provide sufficient ROI also.
Think and plan ahead
A well-planned thought process is essential to include the SEO factors in the design and development of your website for the construction of an appealing, user-friendly and effective site with regard to the business promotion and ROI.
Some points to remember in this matter are:
Keep these tips in mind and go on to have a better SEO oriented web developing experience.