Digital Marketing can be said to go hand in hand with Internet Marketing but might not include all of the techniques and practices contained within the category of Internet Marketing. Nevertheless, Digital Marketing extends its presence to the mobile world as well.
In Codea , we follows all the specific objectives of Digital Marketing, be it Pull Marketing or Push Marketing.
Pull Marketing refers to the initiatives that involve content and video sharing through the web search. Codea understands the importance of web search and the sharing of information that can be done through Blogs and videos. Codea even specializes in Brand Building and Viral Marketing which in turn expands the presence of pull marketing to a great extent.
While in Push Marketing, we see that it involves activities like sending out electronic direct mailers, RSS feed promotions, newsletters, etc. In Codea, we reach out to the audiences to promote the product or services of our clients.
Often highlighted as the sister of Search Engine Optimization (SEO), Social Media Optimization (SMO) is the newest methodology of optimizing a webpage over the internet arena. Unlike SEO...