How To Improve Your Email Marketing Performance?
Email Marketing has been an effective marketing strategy to convert prospective leads to customers and existing customers to sales & revenue.
Building an email list provides you with the opportunity to connect with your audience at any time. Email marketing is a data haven that can be used to analyze performance and make improvements.
Let us look into ways that can be implemented to improve your email marketing.
Scrub and verify your email list regularly
Always remember that not every email you collect is authentic. Some mail Ids can be fake, some users keep changing their mail ids, etc. So this affects your email delivery performance. Some emails are bounced, while some become spam. There are chances that your company may be labeled as a spammer. So always make sure to run the email listing through scrub and verify service on a regular basis to maintain a functioning database.
Send a personalized email to each recipient
A customer receives hundreds of promotional emails on a daily basis. Even if the customer opens the promotional emails, the chances of reading the email fully are minimal. So make your beginning eye-catchy. Try personalizing the emails by addressing the recipient directly.
Use emojis in your subject line
Emojis are ruling the digital space. They are an effective and fun way to communicate. You're your email stand out by including emojis in the subject line. It acts like a highlighter and your email stands out from the crowd increasing the chances of being read by the customer.
Test multiple deployment times
Sending your email out hoping that everyone on the list will read it is the saddest thing you can do. Try experimenting with the time you send your emails. Once you spot the right timing to send your emails, divide your mail list for the time intervals during that part of the day and increase the email opening rate.
Have one clear call-to-action per email
Ensure that the emails are precise and readable. Include one clear to call action details to help customers decide what is the next step they want to take.
Email marketing can get complicated and tedious. You will require an expert to handle the whole process. Codea is the best digital marketing company in New York that offers you expertise in the fields.