A definitive guide to make business website more engaging

A definitive guide to make business website more engaging

Definitive guide to make business website more engaging

Creating a website is imperative for any business to flourish. Those who have a web presence know the importance of a good website and how it leverages the firm. Hence most entrepreneurs have a website.

However, most websites are basic and not easy to navigate. You can make your website stand out from the crowd by making it more user-friendly. On the other hand, if the website is not up to the standard, it can affect your brand. So it is crucial to have an engaging website that reflects your brand.

How can you improve the user-friendliness of your website? A good design is imperative for this. Here are some tips that will help you to design an engaging website.

1. KISS principle

A good web design agency understands the KISS (Keep It Simple, Stupid) principle. Your website design must be based on a simple concept. It should project the brand value and make navigation easier. Make use of standard menus that are easy to understand. Intuitive user interfaces can also make your website more user-friendly.

2. Remove Clutter

Many websites have no white spaces in them. Every inch on the page will be filled with links, texts, or images. Such a design can not only distract but confuse the user. Too much information compressed into a single page can make it appear complex. The same is true if the page is filled with long text-based content. If you want your website to be engaging, be ready to ruthlessly edit anything that creates clutter on your page. Communicate this to your web development agency.

3. Make navigation easy

Imagine you visit a website and could not find the navigation button. You will feel frustrated, won’t you? Therefore, when you are designing your website, make navigation through your page easier. It is wise to provide vital information in clear language on one page rather than spreading it over multiple ones and testing the patience of the visitor.

4. Make clear calls to action

Many websites make the mistake of making the call to action button difficult to find. Before you approach a web design and development agency, have a clear idea of what you want the users to do. Be it buying your product, signing for your newsletter, donating for a cause, make the intention clear. Design your website such that the call to action stands out from the rest of the page. It can surely improve lead generation.

5. Design a mobile-friendly site

Nowadays, most people visit websites through their smartphones. Hence it is imperative to make your website responsive to such devices. Search engines like Google also endorse mobile-friendly websites. Google has announced its mobile-first indexing strategy in July 2019. If you want to maintain your search engine ranking, you have to optimize your website and make it more mobile-friendly. A good web development agency will keep it as their priority.

6. Have variety in pages

Following the same design for all your pages can make your website monotonous. If you want to make your website more engaging, it is better to update the layouts for different pages. For instance, your Contact Us page can have one design while your blogs can have another. Your products and services page can follow yet another layout. This variety can make the user feel that they are getting something fresh with each page.

7. Colors are important

Another strategy that a seasoned web development agency uses is to pick the right color tone. Studies have proven that each color produces different effects in people. For instance, red and yellow make people hungry. This is the reason why food websites employ more red and yellow on their pages. Choose the color that better suits your site. However, take care not to include too many colors as it may confuse the visitor.

8. Use a comfortable font

Fonts can also affect the look and feel of your website. Make sure that the font you use is standard and easy to read. Sans-serif, Arial and Roboto are commonly used. If you want the page to be more appealing, you can experiment with other types also. But take care not to sacrifice readability for style.

Also, make sure to make the size optimum. A font size between 16 to 20 is deemed easy to read. You can use larger font sizes to catch the attention of the reader. Most web design companies can help you with the font and its size.

9. Do not forget social media plugins

Social media is an important platform when it comes to marketing. You can encourage your visitors to share your content by including plugins on each page. This helps to make your website more interactive and to build a social media presence. It will translate to more brand awareness, natural backlinks and increased traffic to your website.

10. Chat with your visitors

Live chat widgets are a great way to improve user engagement. It will help the visitors to get answers to their queries quickly, thereby improving their trust in your brand. You may employ a chatbot for this purpose. Intuitive user interfaces can also help to improve the user experience. You can ask your website development agency to design such a website for you.