Why is page experience a highly important factor in SEO for better search ranking?

Why is page experience a highly important factor in SEO for better search ranking?

SEO for better search ranking – Why is page experience so crucial?

According to Google’s announcement in April, the search engine will take into account the page experience as part of their ranking system. The process is to start from mid-June 2021. A new Page Experience Report will also be included.

Though the decision will not bring a drastic change in the search engine rankings, it is an impetus to make your page experience better. While comparing with the other website with the same information, the one with a better user experience will be ranked higher.

Hence, if you have not given much thought to the design of your website, now would be a great time to do so. A good SEO services company will advise you to give priority to the user experience if you want to keep your search engine ranking.

Here are a few factors that you can keep in mind to make your website more engaging

Core Web Vitals

The interactivity of the page, speed of loading and visual stability are some of the factors that affect the user experience. Largest Contentful Paint (LCP) — the measure of the loading performance — should occur within 2.5 seconds of the click. First Input Delay(FID), which measures the interactivity of the page, should be less than 100 milliseconds. For visual stability, Cumulative Layout shift (CLS) should be less than ) 0.1.


With Google introducing Mobile-first indexing in September 2020, the website designs are becoming more mobile-friendly. By this approach, Google will crawl more responsive pages above others. It will affect the ranking of the pages as well. If your website is not mobile-friendly, redesign it. Expert SEO agencies in New York can do this for you.

Serve over HTTPS

As privacy is given much importance today, users visiting your website expect a secure and private online experience. Google is hence giving more and more emphasis on whether the connection is secure or not. If your website is not served over HTTPS (Hyper Transfer Protocol Secure), it can have an impact on your ranking. A seasoned SEO service provider will make sure your website is secure. They will also make sure your pages can be crawled and indexed using the URL Inspection Tool.


Ensure that your page is free of malware and deceptive content. For this, you have to be aware of any hacked content and unwanted software on your site. Any content that tricks the user into revealing confidential information should also be avoided. They can be placed on your website without your permission because of your lack of cyber resilience. Safe browsing is to be ensured if you want to maintain your search engine ranking. Hence, most NewYork based SEO companies know the importance of obtaining a security certificate.

Avoid Interstitials

Interstitials are any pop up that covers the main content. They can affect the user experience as they have to be dismissed before accessing the content on your page. The only exceptions are the interstitials for cookie usage and age verification. If you want to know how to use banners and pop-ups without affecting the ranking of your page, many SEO agencies in New York can help you.