10 reasons why is it important to Redesign your Website?
Why is it important to redesign your website?
If you are an entrepreneur with a successful business, you surely will be aware of the importance of digital presence. A website that portrays your services might have already been set up years back. You know the importance of such a website and how it translates to better business. But have you considered redesigning it?
Experts in the field advocate redesigning your website every three years. Now, this advice might baffle most entrepreneurs. You have paid a web design company a high price to come up with a format that you found attractive. The grueling process of adding content, optimizing it for better visibility would have taken a lot of time. Then why should you go through the process again if you already have a website that attracts decent traffic?
It’s an excellent question that needs to be answered. Below are the top ten reasons for redesigning your website.
1. To improve the usability
The websites and their user-friendliness is evolving continuously. Those who visit your site would be expecting to find the answers to their questions with minimum effort. A good web development company incorporates modern tools like Intuitive User Interface and chatbots that make navigation through the website smoother. If you do not adopt them in time, you may risk losing the visitors to your website.
2. For ease of management
Modern user interfaces and content management software allow back-end flexibility. Unlike old websites, the newest designs allow installing new features as well as conducting performance tests. The marketing team benefits from such features as they can try out different things without the help of a website design company. Such features can greatly improve conversion rates.
3. To make your website more mobile-friendly
Recently, Google has announced its mobile-first indexing strategy whereby it predominantly uses the mobile version of the content for indexing and ranking websites. So if you do not have a mobile-friendly website, it can affect your search engine ranking. Make sure to redesign your website with the help of a website design and development professional to make it more mobile-friendly.
4. To update SEO practices
If you have designed the website a few years back, the SEO techniques you have used in it are probably outdated now. Search engines are getting smarter by the day. The evolving SEO practices require a regular update of content to stay on top of search engine rankings. Hence, redesigning your website is imperative.
5. To accommodate your new services
Businesses grow year after year and expand the services that they offer. Your website should reflect the new expansions in your services. The updated information will help the visitors to your website to know about all the services that you offer.
6. To update technology
Your website might be using outdated technology like flash if it was designed some years ago. You may also have to update the plugins used by your website. Redesigning the website by using updated technology can greatly improve the user experience. A seasoned web development firm can advise you on this matter.
7. To improve your website security
A major concern today is the exponential growth of cyberattacks. Your website can become susceptible to hacking and viruses if you are not regularly updating your cybersecurity. Hence it is crucial to rely on a website development company to redesign your website and thereby improve your cyber resilience against malware threats.
8. To improve the lead generation
Modern websites use meticulously placed calls to action that generate more leads. You can redesign your website and tweak it to improve the conversion. Once you implement such techniques, you will see an increase in the number of customers. Employing a good website design company will hence be very cost-effective.
9. To project your brand effectively
Branding is one of the most important factors in any business. Projecting your brand and your work ethics is a task to be performed by your website. Good thinking and innovation in website design can help you with this. Perfectly portraying your unique values and ideology can make you stand out from the crowd of competitors.
10. To keep up with the competition
Imagine that your competitors have a better and user-friendly website than yours. How would you feel? You will definitely want to improve your outdated design and make yours better. A website design and development company will always assess the competitors. They will try to take your design a step further to give you an edge.