No doubt, Facebook is one among the most popular social networking sites these days. It connects people around the world without any limitation of geographical boundaries. You can expect users from almost every category on Facebook. It is obvious that Facebook is basically a social network and not a business network. Then why should a business invest their time and effort in creating and updating a Facebook Fan page? The reason is that even if you don’t get any direct business from the people who liked your page, having a page is surely going to do numerous favors for you. Some of the most prominent among them are discussed below.
1. Give more exposure to your business
Creating a Facebook fan page is one of the easiest ways to get exposure for your business. When you create a fan page, it is by default open to the public and all needed information can be easily fetched from your page. Moreover to view your business fan page on Facebook it is not mandatory for people to log in. This further enhances your chances to reach a larger audience base.
2. Creates a highly functional and effective communication channel
Business has a lot to do with communication. How you communicate and what you communicate with your audience have significant impact on the amount of sales you gain. If you have mastered the art of communication, Facebook page avails you with the best platform to express yourself. You can share photos, videos and many more on your Fan page. Your customers can also post on your wall. They can interact with each other and also you can interact with them. In short, an effective communication channel is facilitated.
3. Setting of relationship with customers
Using a Facebook page, you can strengthen the customer relations. The informal conversations done on your pages indirectly influence the customers to a great extent. You may not expect sales through Facebook pages but the fact is that having an official Facebook page is always a boon. A majority of Facebook members expect to see an active page of the business from which they purchase.
4. Your website gets more traffic
Having a Fan page gets more traffic for your website. On your pages you can tactically place links and redirect the page visitors to your website. Do cross-promoting i.e. promote your website through fan page and also your Fan page through website. You can place Facebook widget at a suitable position on your website. The content of Facebook page also helps in SEO as Google has started indexing the content on social media sites also.
Finally Facebook page for you will be a source of information. The users of your page share their experience and suggestions which help in the further betterment of your products and services. Encouraging discussion on your page will deliver ideas beneficial to you. Even when online world is a vast market to sell, still the competition is fierce. So, never lose any chance to promote your business and why delay if having a Facebook page genuinely works for you?